Washington, D.C. – Today (November 29, 2025), the United States celebrates "Small Business Saturday," now in its 16th year. Held on the first Saturday after Thanksgiving, this event encourages consumers to support and shop at small businesses in their own communities—the lifeblood of local economies. Small Business Saturday was launched in 2010 by American Express during the country's recovery from the Great Recession, aiming to boost spending at small retailers and service
