Here comes the little one! "Labubu," a giant flying creature in the sky in New York, stealing the scene at the Macy's parade and taking social media by storm.
- TK

- 2 days ago
- 1 min read
Updated: 2 days ago

In New York City that never sleeps... This Thanksgiving morning wasn't just about turkey and a spectacular parade like every year, but there was a big surprise that made people all over the world go "wow!" When the quirky, pointy-toothed art toy "Labubu" made his grand debut as a giant balloon, floating proudly in the middle of the Macy's Thanksgiving Day Parade in Manhattan.
This amazing story came to life when Macy's decided to add a new member to its legendary parade that has been running for nearly a century, and the chosen character was "Labubu" designed by Hong Kong artist Kasing Lung, who is known worldwide.
As soon as the brightly colored Labububalloon with its signature toothy smile appeared, there was a buzz and the sound of shutters going off non-stop. People on both sides of the road were pulling out their phones to take photos and videos non-stop. It wasn't long before the image of the giant Labubu floating past New York's skyscrapers went viral across social media, including X (Twitter), Instagram, and TikTok.
The "Labubu Fever" phenomenon isn't just about adding color to the parade, it's also about demonstrating the power of pop culture to connect people around the world in remarkable ways. From art toys in mystery boxes to giant balloons in one of the world's biggest parades, this is a journey that proves... cuteness really does rule the world!



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